Believe In You For Success A brand that empowers individuals and businesses to own their potential and achieve meaningful growth.
THE PROJECT
THE CONCEPT
- The logo uses clean, strong typography to convey reliability and self-assurance.
- An upward-moving icon or arrow element reflects progress, breakthrough, and personal momentum.
- The colour palette pairs a grounded, professional tone (navy, charcoal) with an accent colour (teal or vibrant green) to signify energy and possibility.
- Visual identity includes open white spaces, structured layouts and dynamic graphic elements to reflect transformation and clarity.
- Both light-and-dark background versions ensure the brand is versatile across digital platforms, print materials and in-person presentations.
THE CONTRIBUTION
- Logo design (primary mark + alternate versions)
- Icon/mark development that works alone for social or digital icons
- Font selection + minor customisation for unique typographic voice
- Complete visual identity system (colour palette, graphic elements, layout guidance)
- Mock-up applications including digital (website header, social posts) and physical (workshop signage, printed collateral)
- Dark-theme variant for use in premium contexts or presentations where contrast matters
ABOUT Believe In You For Success
This brand serves coaches, professionals and business-leaders who want to move from potential to performance. The identity needed to signal legitimacy (for corporate clients) and approachability (for individual clients). It supports both one-on-one programmes and larger group engagements.
REAL-WORLD APPLICATION
We created mock-ups that show how the brand appears:
- Website hero section where logo and tagline appear together
- Social-media graphics where the icon stands alone and remains recognisable
- Workshop banners and printed materials where the identity remains clear at large scale
- Premium printed stationery and client-presentation decks to reflect the brand’s professional nature
- These mock-ups ensured the logo, typography and graphic elements functioned across formats and scales.
Custom features - custom templates
By introducing multiple features into the new shop, we had to look further from the bundled features of WooCommerce. We added advanced custom fields, and custom taxonomies to better categorize the products, and add features into it. We used the power of Elementor dynamic content feature to create templates and displayed the custom data on single product and archive pages.
Email customization
WooCommerce template emails can often be perceived as dull and uninspiring. Recognizing this, we took the initiative to revamp our email templates. Leveraging the capabilities of YayMail, an email customizer plugin, we crafted new email templates specifically designed for WooCommerce. These templates boast increased width, enhanced responsiveness on mobile devices, and most importantly, a more engaging and readable format.
THE COOPERATION
Pedro Perpétuo
Graphic Designer
Verified
The client appreciated transparent milestones: review of logo directions, feedback on colour palettes, refinement of icon options, and multiple rounds of layout mock-ups. We focused on delivering a brand the client feels confident in exposing to high-stakes audiences and future-proofing for growth.
TECHNOLOGIES IN PRACTICE
Adobe Illustrator: used for logo, icon and typographic treatments
Adobe Photoshop: used for realistic mock-ups of digital, print and large-format items
WooCommerce
Elementor
They wanted to use Kadence with Gutenberg, but Gutenberg is not there and needs advanced level customization to reach designs and functionality needed. We went with Hello theme and Elementor as a page builder.
A LOOK AT THE PROJECT
