Toon Town Kidventure A world where kids play and families bond.
THE PROJECT
THE CONCEPT
- The logo uses rounded, warm typeforms to evoke friendliness and motion.
- The colour palette features bright primary and pastel tones to excite children and comfort adults.
- The icon mark suggests a ride-on animal silhouette + playful motion lines, showing action and joy.
- Visual elements include soft shapes, toy-textures, and clean layouts so the brand works across signage, gear, packaging, and digital.
- We created both light and dark background versions to maintain visibility and impact in print, online, and at the venue.
THE CONTRIBUTION
- Primary logo design + secondary mark/icon
- Custom font treatment that feels whimsical yet legible
- Complete visual identity (colour palette, graphic motif system, layout guidelines)
- Application mock-ups (ride-on animals branding, toy packaging, storefront signage, website headers)
- Dark-theme version for use on merchandise and signage where contrast is essential
ABOUT TOON TOWN KIDVENTURE
This brand provides ride-on animals, plush toys and play experiences for kids and families. The identity needed to reflect joy, memory-making and the inclusive idea that kids and adults all take part. The website highlights their standout ride-on animals with weight capacities that allow adults to join in. Toontown Kidventure+1
REAL-WORLD APPLICATION
We produced mock-ups showing:
- Ride-on animal surfaces (branding on bodies, tag labels)
- Plush toy packaging that appeals to both child and gift-buyer
- Storefront signage that reads clearly from a distance, works under ambient lighting
- Website hero banner featuring the product and family interaction, ensuring digital identity aligns with physical space
These helped verify that the visual identity stays fun, readable and memorable across formats.
Custom features - custom templates
By introducing multiple features into the new shop, we had to look further from the bundled features of WooCommerce. We added advanced custom fields, and custom taxonomies to better categorize the products, and add features into it. We used the power of Elementor dynamic content feature to create templates and displayed the custom data on single product and archive pages.
Email customization
WooCommerce template emails can often be perceived as dull and uninspiring. Recognizing this, we took the initiative to revamp our email templates. Leveraging the capabilities of YayMail, an email customizer plugin, we crafted new email templates specifically designed for WooCommerce. These templates boast increased width, enhanced responsiveness on mobile devices, and most importantly, a more engaging and readable format.
THE COOPERATION
Pedro Perpétuo
Graphic Designer
Verified
Client feedback followed clear checkpoints: colour directions, icon alternatives, font refinements, and mock-up review. The process emphasised clarity and ease so that the team could roll out the brand consistently across toys, store, online and physical space
TECHNOLOGIES IN PRACTICE
- Adobe Illustrator: for logo, icon and custom font modifications
- Adobe Photoshop: for realistic mock-ups of products, signage and environments
WooCommerce
Elementor
They wanted to use Kadence with Gutenberg, but Gutenberg is not there and needs advanced level customization to reach designs and functionality needed. We went with Hello theme and Elementor as a page builder.
A LOOK AT THE PROJECT
